In 2023 we co-produced an advertising campaign for IRYO. The purpose was to stand out visually from the competitors of high speed trains, moving away from a staged and fictitious advertising rhetoric. We chose to explain the reality of the journey offered by IRYO through the documentary eye of photographer Jordi Oliver. The participants who were part of the advertising campaign were real users who traveled on the train and who agreed to be photographed, with the aim of capturing in the snapshot the everyday life and comfort that characterizes traveling with the company.
