{"id":1812,"date":"2024-11-12T13:51:09","date_gmt":"2024-11-12T12:51:09","guid":{"rendered":"https:\/\/retinastudio.art\/iryo\/"},"modified":"2024-11-19T12:35:45","modified_gmt":"2024-11-19T11:35:45","slug":"iryo","status":"publish","type":"post","link":"https:\/\/retinastudio.art\/es\/iryo\/","title":{"rendered":"IRYO"},"content":{"rendered":"\n<p><br\/>En 2023 coproducimos una campan\u0303a publicitaria para IRYO. El propo\u0301sito desmarcarnos visualmente de la competencia de trenes de alta velocidad, aleja\u0301ndonos de una reto\u0301rica publicitaria escenificada y ficticia. Se opto\u0301 por explicar la realidad del viaje que ofrece IRYO a trave\u0301s del ojo documental del foto\u0301grafo Jordi Oliver. Los participantes que formaron parte de la compan\u0303a publicitaria eran usuarios reales que viajaban en el tren y que accedieron a ser retratados, con el objetivo de capturar en la instanta\u0301nea la cotidianidad y comodidad que caracteriza viajar con la compan\u0303i\u0301a.   <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1753\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO1_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1753\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO1_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO1_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO1_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO1_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1755\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO2_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1755\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO2_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO2_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO2_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO2_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1757\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO3_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1757\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO3_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO3_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO3_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO3_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1759\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO4_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1759\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO4_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO4_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO4_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO4_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1761\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO5_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1761\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO5_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO5_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO5_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO5_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1763\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO6_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1763\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO6_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO6_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO6_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO6_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1765\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO7_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1765\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO7_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO7_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO7_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO7_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" data-id=\"1767\" src=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO8_1200_opt-1024x594.webp\" alt=\"\" class=\"wp-image-1767\" srcset=\"https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO8_1200_opt-1024x594.webp 1024w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO8_1200_opt-300x174.webp 300w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO8_1200_opt-768x445.webp 768w, https:\/\/retinastudio.art\/wp-content\/uploads\/2024\/11\/IRYO8_1200_opt.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>En 2023 coproducimos una campan\u0303a publicitaria para IRYO. El propo\u0301sito desmarcarnos visualmente de la competencia de trenes de alta velocidad, aleja\u0301ndonos de una reto\u0301rica publicitaria escenificada y ficticia. Se opto\u0301 por explicar la realidad del viaje que ofrece IRYO a trave\u0301s del ojo documental del foto\u0301grafo Jordi Oliver. Los participantes que formaron parte de la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"_links":{"self":[{"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/posts\/1812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/comments?post=1812"}],"version-history":[{"count":0,"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/posts\/1812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/media\/1766"}],"wp:attachment":[{"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/media?parent=1812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/categories?post=1812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/retinastudio.art\/es\/wp-json\/wp\/v2\/tags?post=1812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}